Welcome to Skylab SEO - Your Trusted Digital Marketing Company in Patna

In this first important step, our digital marketing experts will meet with you to understand your business in depth. They will want to know details like the type of products/services you offer, who your target audience is, what goals you want to achieve from digital campaigns and any challenges faced. Our team will then analyze your company’s existing online presence through methods such as a comprehensive website audit, customer surveys to get feedback, and extensive keyword research. This discovery process helps us note areas where your marketing can be improved, what messages resonate best with potential customers, and which strategies are likely to bring maximum results. We collect all relevant information to plan the best approach.

Once the discovery process is complete, our experts will thoroughly analyze all the collected data. This includes taking an in-depth look at search volumes for related keywords to understand customer intent, traffic patterns on your website through tools like Google Analytics, current customer journey and experience, website usability issues if any, and benchmarking your online performance against competitors. Feedback from target users is also evaluated carefully. This comprehensive analysis provides valuable insights into what is working well and what needs improvement. It also helps identify the ideal digital marketing tactics suitable for your business goals and target audience. The findings become the backbone of creating an optimized strategy to promote your company effectively online.

After the discovery and analysis phases, our team strategizes the most effective digital marketing approach for your business. This includes selecting the right online channels to focus on like SEO, social media, email marketing etc. Key performance indicators are set to track measurable goals. Content ideas, important messages and brand themes are planned according to target customers. A timeline is created to implement the strategy in stages. Details such as budget, roles and responsibilities are also mapped out. Regular touch points are scheduled to ensure the strategy stays on track during execution. Performance of different tactics will be monitored with analytics and reports. The strategy formulation undergoes repeated reviews to refine it based on findings. This well-researched methodology helps maximize brand exposure and leads through the most productive digital activities.

During this phase, the carefully developed digital marketing strategy is put into action. Various optimized online activities are set in motion according to the timeline devised at the planning stage. Some work may include improving your website’s on-page and off-page SEO to rank higher naturally, running focused social media ads, developing engaging blog posts and videos, launching targeted PPC campaigns, optimizing email marketing automation, updating website design for better usability and more. All these different digital touchpoints work together holistically towards accomplishing your business goals. Our team efficiently coordinates the execution while consistently monitoring for quality and timely delivery of objectives. Any ongoing issues or roadblocks are promptly addressed through agile project management. The implementation phase ultimately focuses on consistent, quality delivery to activate the strategy across all chosen online channels and touch consumers with your brand messages.

This important step involves meticulously tracking campaign performance through analytical tools like Google Analytics, Facebook Pixel, and other specialized platforms. Key metrics are identified to measure success against the goals set earlier. Some metrics may include website traffic sources, total visits, leads generated, conversions, cost-per-acquisition and more. Using these insights, we evaluate which tactics are most effective in terms of higher engagement, conversions or other metrics. Less productive activities are identified for improvement or retirement. Regular reporting on important KPIs also helps quickly detect any dips for troubleshooting. This measurement process is ongoing to continuously enhance online strategy based on empirical learnings. It guides us towards refining elements that deliver best value and maximize your ROI over time through focused digital activities.

Once execution is underway and ongoing performance is being measured, we provide detailed progress reports. This transparency keeps you informed about important metrics and how your marketing is developing against targets. Regular reporting ensures full visibility into budget allocation and returns. It shows movement of key performance indicators over different time periods. Any optimizations carried out or upcoming calendar are also documented. Monthly or quarterly reports contain visual trends, insights and case studies. Ad-hoc updates address issues promptly. This continuous feedback loop lets us regularly assess, refine and improve our approach to always exceed your goals through best practices. It also maintains accountability and trust through demonstrable results. Our reporting aims to keep you engaged as an active partner in our journey to amplify brand success using strategic digital promotion.