Pay Per Click (PPC) advertising and Search Engine Optimization (SEO) are two important digital marketing strategies for any business. While PPC allows businesses to promote themselves and get immediate traffic through paid advertisements on search engines, SEO helps in organic search rankings and visibility. Though often seen as competing strategies, the fact is SEO can greatly complement your PPC efforts by supporting long-term organic traffic growth.
What is SEO and PPC?
SEO refers to the process of optimizing your website and content to rank higher in search engine results pages (SERPs) organically. It involves both on-page activities like keyword optimization, link building, etc and off-page activities like content marketing. PPC, on the other hand, is a form of paid advertising where advertisers bid to display their ads on search engine results pages and websites to get noticed by potential customers. With PPC, advertisers pay search engines only when someone clicks on their ad.
Studies show benefits of having SEO with PPC
Various industry studies and researches have shown benefits of combining SEO with PPC strategy. According to a Research from WordStream, websites using both SEO and PPC together outperform those relying only on PPC. Another study by SEMrush found that websites adopting SEO strategy along with paid search advertising spends less than half as compared to websites relying solely on PPC. Such studies highlight that SEO can support and complement your PPC efforts.
Misperceptions about SEO and PPC
There are certain misperceptions about SEO and PPC competing against each other. In reality, they are not opponents but can work together for mutual growth. SEO aims to establish long-term organic presence whereas PPC offers immediate yet temporary exposure. SEO helps in branding while PPC drives leads and sales. An integrated SEO-PPC approach can effectively leverage their joint strengths.
How SEO complements PPC strategy
SEO supports PPC in following important ways:
- SEO builds organic rankings that continue delivering qualified traffic even after campaigns end. This ensures longevity.
- Organic clicks generated through SEO are considered more qualified and less expensive than paid clicks. They boost ROI.
- SEO nurtures brand awareness gradually whereas PPC works best for direct response. Used together they create synergistic impact.
- SEO improves landing page quality, user experience and backlinks – factors that also help PPC campaigns perform better.
- SEO generated traffic helps assess interest and engagement better to fine tune PPC campaign topics and targeting.
- SEO provides fall-back option and supports long tail keywords not optimized through PPC for greater coverage.
- Organic search visibility and rankings enhance user trust in PPC ads, improving click-through and conversion rates.
Thus, SEO mitigates dependency on paid traffic alone and reduces advertisement expenses while amplifying PPC efforts. It provides sustainable competitive advantage when clubbed strategically with PPC.
How it saves money and time
An integrated SEO-PPC approach can help optimize budget allocation without compromising results. SEO requires initial investment but sustains for long whereas PPC needs continuous spending. SEO handles broad and long tail keywords in the long run while PPC focuses on immediate goals. Together they economize expenditure, improve ROI and save considerable time versus independent usage. Regular evaluation and course correction help balance organic and paid mix beautifully.
If you are looking for top PPC or SEO Company in Patna to boost your online presence, leverage Skylab SEO – a renowned digital marketing agency in Patna. With years of experience in SEO, PPC, SMO and web analytics, we can help devise the right omnichannel strategy customized to your business goals. Our dedicated team of experts work towards enhancing your brand visibility through advanced technical and content driven optimization approaches. Contact us today for a free consultation on how we can amplify results from your marketing efforts through customized solutions.
SEO not only sustains PPC efforts, it also brings down advertisement costs, lifts ROI and results in better user experiences by improving landing page quality, user engagement and traffic flow. While PPC supports immediate sales, SEO handles long term brand building and loyalty. Together they fuel business growth through powerful synergies.
In conclusion, SEO when forged purposefully with PPC forms a potent combination providing lasting competitive benefits. The joint strengths of both strategies help optimize marketing ROI without risks. An SEO-PPC integration approach tailored to particular industry and objectives can be highly rewarding for any business seeking sustainable online visibility.
