Digital marketing is a crucial part of promoting any business in today’s world. With more and more customers searching and shopping online, it has become essential for local businesses in Patna to have an online presence.
While there are different digital marketing tactics like content marketing, social media marketing, email marketing etc., the two most common and effective ones are SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising. As a business owner in Patna, you may be wondering which one to focus your efforts and budget on.
Let’s understand the key differences between SEO and PPC so you can decide which strategy is better suited for your business goals:
SEO:
- SEO is the process of optimizing your website content, code, and backlinks to rank higher organically in search engine results pages (SERPs) without any direct costs. The rankings are completely free for users.
- It aims to attract potential customers searching online through organic, unpaid search results on Google, Bing, Yahoo etc. Rankings are achieved by creating high-quality content relevant to target keywords.
- This makes SEO a long-term strategy that provides sustained traffic and Exposure to your website over months and years since results are not dependent on daily budgets. An SEO campaign requires 2-6 months minimum to start showing results.
- However, ranking high is never guaranteed as search algorithms constantly change. It requires ongoing content updates, technical optimizations and link building by an experienced SEO agency in Patna like Skylab Digital Marketing.
PPC:
- With PPC, also called pay-per-click advertising, your ads are displayed on search engines and networks whenever someone searches for relevant keywords. You pay only when someone clicks on your ad.
- PPC allows you to start driving targeted traffic to your website within a day or two of starting the campaign since exposure is paid for. Results are almost instant and you have control over budget and number of daily clicks.
- The downside is that it requires constant daily or weekly spending. rankings fluctuate based on how much you bid for keywords compared to competitors. Traffic stops if budgets run out.
- Having the top ad slot also gets very expensive for competitive keywords as campaigns progress. Managing PPC campaigns needs specialized skills and tools.
Given their differences, generally SEO works better for long-term brand building and attracting organic traffic while PPC focuses on immediate sales and leads generation.
For most small to medium businesses in Patna, especially those with limited marketing budgets, SEO should be the priority approach. You can start with organic rankings and then supplement them later with paid ads if needed.
An SEO campaign from a reputed SEO agency in Patna like Skylab Digital can help businesses gain organic visibility through on-page and off-page optimization along with effective content and link building strategies tailored to their business goals and industry.
Over time, as the website traffic and rankings improve through SEO, businesses may choose to run complimentary PPC campaigns for specific short-term promotions, new product launches, seasonal sales etc. to get a quicker ROI.
In conclusion, while both SEO and PPC have advantages, SEO offers a more sustainable and cost-effective digital marketing solution for most Patna businesses. An experienced SEO agency can craft the right SEO strategy based on business needs and help increase online visibility organically.
