Want to grow your business online but not sure where to start? Let’s talk about SEO and PPC in simple terms. SEO helps your website show up in Google searches naturally. PPC lets you buy ads that show up right away. Both can help your business, but they work very differently.
Numbers tell us a lot about what works best. Studies show that most people find websites through normal Google searches, not ads. In fact, more than half of all website visits come from these searches. Paid ads bring in about 15% of visitors. But here’s something interesting – when new visitors click on ads, they’re more likely to buy something. A new study shows that SEO helps businesses spend less to get new customers than PPC does.
Let me share a real story. A local shoe store tried both ways. They spent $1,000 on Google ads and got quick results – about 300 visitors and 10 sales in their first month. Then they tried SEO. At first, nothing much happened. But after six months, they were getting 600 visitors and 20 sales each month without paying for clicks. After a year, they had twice as many visitors, while their ad costs stayed the same.
SEO is like growing a garden. You need to wait, but once your plants grow, they keep giving you fruit. When you work with an SEO company, they help make your website better for potential customers and Google. People trust these natural search results more than ads. The best part? You don’t pay for each person who visits your site.
PPC works more like a water tap. Turn it on, and visitors come right away. Turn it off, and they stop. A good PPC management agency helps you show ads to the right people. It’s great when you need quick results or want to test something new. You can change your ads any time to get better results.
Many smart business owners use both SEO and PPC. They use ads to get quick sales while building up their SEO. It’s like having a short-term and long-term plan working together. The trick is finding what works best for your needs and money.
Conclusion:
Choose based on what your business needs right now. Want quick results? Try PPC. Looking for lasting growth? Go with SEO. Many businesses do best when they use both.
How Skylab SEO Can Help:
Here at Skylab SEO, we’re best digital marketing and SEO service providing company in Patna. We know how to make both SEO and PPC work for you. Our team keeps things simple and gets real results. Want to know more? Give us a call. We’ll look at your business and help you pick the best path to grow online.
